Book Bill Gerber for Your Next Event
Eyecare Experience & Practice Design Expert
Bill Gerber (ABO, NCLE, COPE), founder of Optical Marketing Group (Omg!), is a leading expert in eyecare marketing, practice design, point of purchase strategies, practice makeovers, and customer experience.
With decades of experience, Bill has helped countless eyecare businesses—including retailers, vendors, and suppliers—enhance their brand presence and drive sales through strategic, customer-focused solutions.
As an engaging and insightful speaker, Bill is passionate about delivering actionable insights, industry trends, and innovative strategies tailored to eyecare professionals. Whether you’re a retailer looking to attract more customers or a vendor/supplier aiming to strengthen your market presence, Bill brings valuable expertise to help you succeed.
Bill’s schedule is extremely limited. To inquire about his availability for your next conference, please use the button below.
Keynote & Educational Topics
The Psychology of Perfect Vision
Designing Spaces That Captivate, Convert, and Create Loyalty
Description
In a world where customer experience reigns supreme, optical retail stores must evolve beyond functionality to deliver unforgettable moments. Bill Gerber explores how design, technology, and psychology intersect to craft spaces that delight customers and keep them coming back. Learn how to transform your store into more than a place of business—it becomes a destination.
Key Lessons
- The psychology of store design and its impact on customer behavior
- Strategies to create a seamless customer journey from entry to exit
- Leveraging lighting, layout, and digital integration to elevate experiences
- How to align your physical space with your brand’s story and values
Outcome Goals
- Attendees will leave with a roadmap to revitalize their store layouts.
- Gain actionable insights into increasing customer satisfaction and sales conversions.
- Learn how to establish a competitive edge in a crowded market.
Format
90-minute keynote or 6-hour workshop
Optical Merchandising Secrets You Need to Know
Building Brand Loyalty in a Digital-First World
Description
Marketing in the optical industry has transformed, and staying ahead requires an innovative approach. Bill Gerber dives deep into the art of connecting with today’s tech-savvy customers. From building an engaging online presence to creating campaigns that convert, this session equips business owners with the tools they need to thrive in the digital era.
Key Lessons
- Understanding your ideal customer and crafting targeted campaigns
- The power of storytelling in optical marketing
- Best practices for leveraging social media and online reviews
- Measuring ROI on marketing initiatives to refine strategies
Outcome Goals
- Attendees will learn how to create compelling marketing campaigns tailored to their audience.
- Develop a deeper understanding of how to use data to drive decision-making.
- Build a loyal customer base that keeps coming back and refers others.
Format
90-minute keynote or 6-hour workshop
The Psychology of Creating the Ultimate Experience
Anticipating the Future of the Industry and Staying Ahead
Description
Change is the only constant in retail, and the optical sector is no exception. In this forward-thinking session, Bill Gerber shares how to identify emerging trends, adapt to shifting consumer expectations, and future-proof your business. Attendees will leave with strategies to turn challenges into opportunities for growth.
Key Lessons
- Spotting trends in customer preferences and retail technology
- Adapting to the rise of e-commerce and blending it with in-store experiences
- The importance of sustainability and community impact in business
- How to build a team culture that embraces innovation and change
Outcome Goals
- Gain the confidence to navigate industry disruptions with ease.
- Understand the tools and technologies needed to stay competitive.
- Inspire teams to innovate and contribute to long-term success.
Format
90-minute keynote or 6-hour workshop
“Bill’s keynote was nothing short of transformative. He has an incredible ability to break down complex concepts into relatable, actionable insights. Our attendees left not only inspired but with a clear vision of how to elevate their practices. It’s rare to find a speaker who combines expertise with such authenticity.”
— Phernell Walker, MBA, ABOM
“Bill Gerber doesn’t just deliver a talk—he delivers an experience. His perspective on optical marketing is as unique as it is practical, and his ability to engage the audience kept the room hanging on his every word. Weeks later, attendees are still referencing his strategies in their daily operations.”
— Dee Pace, Executive Director of Professional Opticians of Florida (POF)
KEYNOTE SPEAKING GALLERY
