Bill Gerber, President of Global Impact Group and Senior Consultant Retail with Cleinman Performance partners is interviewed by Kathleen Avery, Director of Marketing Cleinman Performance Partners.In this segment, Managed Care and Brand Names, he discusses emerging trends, the disappointing reality of brand name eyewear’s effect on overall consumption, the absurdity of the single frame solution, eyewear wardrobing sales leading to higher customer satisfaction, the great income divide among OD’s, helping the customer get what they need and want, overcoming price objections and utilizing  the optical managed care environment effectively.