In the optical world, we talk a lot about effective marketing. It’s is a substantial growth driver, whether via nontraditional advertising, unique partnerships, influence marketing or digital communication. What’s the most overlooked tool in the marketing [...]
Tuesday, April 7, 2015 | 8:30am - 7:00pm Marriott Salt Lake City City Center | 220 S. State St. Salt Lake City, UT 84111 You're invited to join us for a special Optical Merchandising [...]
Girls make passes at guys with glasses.... see, even Beckham looks better. Click link to see entire article: http://www.buzzfeed.com/rachelzarrell/hot-guys-with-four-eyes?sub=3317214_3110894
Allred Family Eye Care - OMG! Retail Makeover from OMG! Optical Marketing Group on Vimeo. The leadership at Allred Family Eye Care decided it was time to modernize their facility. OMG! designed and developed [...]
Please join us for EyeRock on Saturday, March 29, 2014 from 9:00 p.m. to 1:00 a.m. at the Hard Rock Café in New York City. This exciting concert, comprised of musicians who work in the optical [...]
https://omghome.net/wp-content/uploads/2014/03/2LensCrafters_Omni_Channel_Marketing_Strategy.mp4 This is a very interesting video with a forward by Eric Anderson, LensCrafters CEO detailing their vision for marketing eyewear in the not too distant future.
"It's important to not compare yourself to the optical down the street, but compare yourself to other retailers that are doing an excellent job of presenting themselves in a clear and organized way... and [...]
"If you are selling the customer one pair of glasses, then you are selling them short."
"Online optical retailing is here to stay, it's currently 3% of the market... it will probably go to 12%."
