Tuesday, April 7, 2015 | 8:30am – 7:00pm
Marriott Salt Lake City City Center | 220 S. State St. Salt Lake City, UT 84111
You’re invited to join us for a special Optical Merchandising Workshop & Spring Trunk Show, on Tuesday, April 7th in Salt Lake City.
PECAA is pleased to offer you the unique opportunity to experience the extremely popular Optical Merchandising Workshop, in a convenient single day format. Join us for a complete day of learning designed for Doctors, Optical Buyers & Administrators who want to improve their merchandising, management and visual display abilities. Plus, you can earn 5 hours of ABO credit!
The workshop will be led by PECAA’s own merchandising expert, Doug Martin, along with Bill Gerber from OMG! Optical Marketing Group. Don’t miss your chance to receive a FREE Visual Merchandising Exterior & Interior Assessment & Enhancement Plan! See below for details…
Immediately following the workshop, we are hosting our Spring Trunk Show, featuring 17 frame vendors! Don’t spend extra time in your office on individual appointments when you can view multiple brands and collections, all in one location! All of the participating frame vendors are in the IncentivEYES® Member Rebate Program.
Space is Limited so Register Early!
Doctor and staff registration is now open. Up to three total people per practice may attend. Click the button below to register now:
If you have any questions about the event or registration, please contact Cathi Zerba at [email protected] or 503.670.9200
Tentative Schedule:
Optical Merchandising Workshop
8:30am – 9:00am – Continental Breakfast (provided by PECAA)
9:00am – 12:00pm – Merchandising Presentations by Doug Martin
12:00pm – 1:00pm – Lunch (provided by PECAA)
1:00pm – 4:00pm – Merchandising Presentations by Bill Gerber
Spring Trunk Show & Happy Hour
4:00pm-7:00pm
Bill Gerber, Creative Director of OMG! Optical Marketing Group will be presenting during the second half of the workshop.
All attendees will receive a FREE ($500 Value) Visual Merchandising Exterior & Interior Assessment & Enhancement Plan! See how enticing your practice can look, compliments of OMG! Optical Marketing Group, a PECAA Vendor Partner.
Instructions to receive your free assessment & plan:
1. Take up to 12 clear photos on your smartphone of the front of the location, entry, reception, optical, pretest, hallways and exam rooms. Make sure the shots are straight on and show the entire display area.
2. Go to omghome.net/project-planner. Choose Merchandising Assessment pull down then upload the pictures along with a brief description of your practice and any current merchandising challenges and hit the submit button. List in the notes section:
PECAA Merchandising Workshop Salt Lake City
3. Assessments and plans will be presented to you at the Merchandising workshop.
Submissions must be received no later than 25 days prior to the event in order to qualify for this offer. Photo submission deadline is Friday, March 13th
4. After the workshop, you can set up a personal appointment with Bill Gerber to go over your assessment.
If you have any questions about the assessment, please contact Bill Gerber at billgomghome.net
Additional Dates and Locations:
