Podcast: Design Tips to Maximize the Patient Experience (and Your Profitability) with Bill Gerber
Featured on: 20/20 MONEY: The Business of Optometry (February 16, 2026; Episode 380, 56 minutes)
The short version: Bill Gerber, founder and CEO of the Optical Marketing Group, explains how optical design affects both patient satisfaction and financial results, and what to get right before a remodel.
What does the episode cover?
- The connection between thoughtful design and patient capture rates
- Developing an ideal patient avatar
- How to recognize when your practice space needs renovation
- Common design pitfalls
- How technology fits into modern practice design
- Why proper planning is critical to a successful remodel
Frequently asked questions
How do I know if my practice needs a remodel?
It is one of the questions the episode addresses, alongside defining your ideal patient and avoiding common design pitfalls. OMG! offers a Merchandising Assessment to help you evaluate your space.
Related from OMG!
Optical Practice Design · Merchandising Assessment · Practice Refresh
About OMG!: OMG! Optical Marketing Group, founded by CEO Bill Gerber, designs and brands optical practices, from interior design, fixtures and signage to digital merchandising with Contentlinq. Contact us to talk about your practice.
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Bill Gerber joins 20/20 MONEY: The Business of Optometry (Episode 380) on how optical design affects patient capture, when to renovate and how to plan a remodel.
