OMG! Optical Marketing Group and its founder and CEO Bill Gerber have been featured in Vision Monday, INVISION, Optical Prism, Insight Media Group and on leading optometry podcasts. This page collects the coverage in one place, with our takeaways on optical practice design, merchandising, signage and technology.
Who is Bill Gerber?
Bill Gerber is the founder and CEO of OMG! Optical Marketing Group, a practice design and branding firm based in Solana Beach, California, and of Contentlinq, a digital signage and merchandising platform for optical. He has more than 30 years of experience in optical sales and merchandising, speaks at industry events such as Vision Expo and Transitions Academy, and wrote The New Rules of Optical Retailing. See all posts by Bill Gerber.
Articles & Features
- Three Optical Retail Trends for 2026 — Insight Media Group, April 2026
- Strategic Optical Store Design: Bill Gerber Featured in Optical Prism Magazine — Optical Prism, September 2026
- Optical Technology That Improves the Patient Experience — INVISION, August 2024
- A Texas Fusion Practice Designed by OMG! — INVISION sponsored feature
- How to Update Your Optical Dispensary on the Cheap — INVISION, January 2018
- Glendale Optometric Center: A 10-Day Renovation — INVISION, April 2017
- Your Optical Business Might Need a New Look — INVISION, October 2015
Podcasts & Video
- Video: Bill Gerber on Optical Retail Trends — Insight Media Group, April 2026
- Design Tips to Maximize the Patient Experience (and Your Profitability) — 20/20 MONEY, February 2026
- Leveraging Technology in Your Eyecare Practice — Best Practices podcast, late 2025
- Building a Multiple-Pair Culture — Best Practices podcast, June 2025
- Branding an Independent Optical Practice — Defocus Media, June 2017
- Visions podcast (Gateway PN)
- OMG! on YouTube
Press Releases
- Techifeye Launches: 12 Technology Companies Join Forces — INVISION, September 2021
- Free Webinar Series: Optical Merchandising Profit Strategies — INVISION, March 2021
Events & Speaking
- Vision Expo, Transitions Academy and America’s Finest Optical Retailers — INVISION, 2018–2019
- Bill Gerber, ATTENDS EyeCare Conference 2026 presenter profile
Also in Vision Monday
- Seeing the Future: Opticians’ Expanding Role in the Smart Eyewear Era
- Embracing the Eco-Conscious Option
- The Party Scene at Vision Expo East 2023
- OMG! Releases 2021–2022 Lookbook Featuring Modern Practice Designs
- OMG! Announces New Contentlinq Digital Signage Upgrades
- Techifeye Network Seeks to Help Emerging Companies Connect with Private Practice Optometry
Author pages
Follow OMG!
Bill Gerber on LinkedIn · OMG! on Facebook · OMG! on YouTube · OMG! on Instagram
Media inquiries
For interviews, speaking or partnership requests, contact OMG! or see Eyecare Practice Design Speaker.
