OMG! Blog
Optical Practice Design and Merchandising Insights
Ideas, project stories, and retail strategy from Bill Gerber and the OMG! Optical Marketing Group team, helping optometrists and optical retailers create practices that patients remember and frames that sell.
Take your practice to the next level with a fresh design from OMG!
Blog Posts
Published in: Optical Prism Magazine (September 2026 Issue) | Author: Amanpreet Dhami Modern optical patients no longer want to shop in sterile, clinical environments. As retail expectations shift, independent eye care practices face a unique challenge: [...]
Omg! Releases 2021/2022 Lookbook Featuring Modern Practice Designs Solana Beach, CA, April 20, 2021: Omg! Optical Marketing Group, the Southern California based design collective is proud to announce the release of their newest “Lookbook” featuring a [...]
In the optical world, we talk a lot about effective marketing. It’s is a substantial growth driver, whether via nontraditional advertising, unique partnerships, influence marketing or digital communication. What’s the most overlooked tool in the marketing [...]
Tuesday, April 7, 2015 | 8:30am - 7:00pm Marriott Salt Lake City City Center | 220 S. State St. Salt Lake City, UT 84111 You're invited to join us for a special Optical Merchandising [...]
PECAA is excited to introduce our newest Vendor Partner, OMG! Optical Marketing Group. OMG! offers a comprehensive suite of products and services designed to elevate your optical planning, marketing, and merchandising to meet patient needs and [...]
Girls make passes at guys with glasses.... see, even Beckham looks better. Click link to see entire article: http://www.buzzfeed.com/rachelzarrell/hot-guys-with-four-eyes?sub=3317214_3110894
Allred Family Eye Care - OMG! Retail Makeover from OMG! Optical Marketing Group on Vimeo. The leadership at Allred Family Eye Care decided it was time to modernize their facility. OMG! designed and developed [...]
Please join us for EyeRock on Saturday, March 29, 2014 from 9:00 p.m. to 1:00 a.m. at the Hard Rock Café in New York City. This exciting concert, comprised of musicians who work in the optical [...]
https://omghome.net/wp-content/uploads/2014/03/2LensCrafters_Omni_Channel_Marketing_Strategy.mp4 This is a very interesting video with a forward by Eric Anderson, LensCrafters CEO detailing their vision for marketing eyewear in the not too distant future.
"It's important to not compare yourself to the optical down the street, but compare yourself to other retailers that are doing an excellent job of presenting themselves in a clear and organized way... and [...]
"If you are selling the customer one pair of glasses, then you are selling them short."
"Online optical retailing is here to stay, it's currently 3% of the market... it will probably go to 12%."
Why not let people buy a lot of glasses from you? Who does not want a wardrobe for themselves?
