Published in: Optical Prism Magazine (September 2026 Issue) | Author: Amanpreet Dhami Modern optical patients no longer want to shop in sterile, clinical environments. As retail expectations shift, independent eye care practices face a unique challenge: [...]

In a video for Insight Media Group, Bill Gerber of OMG! explains two optical retail shifts for 2026: immersive technology environments and curated frame selections.

Insight Media Group highlights three 2026 optical retail trends: technology up front, curated frame selections and smart digital signage. Bill Gerber of OMG! weighs in.

Bill Gerber joins 20/20 MONEY: The Business of Optometry (Episode 380) on how optical design affects patient capture, when to renovate and how to plan a remodel.

Bill Gerber joins the Best Practices podcast with host Steve Alexander to discuss making technology work for your eyecare practice, from planning to patient-facing tools.

Bill Gerber and Steve Alexander discuss multiple-pair sales as patient-centered care, using lifestyle questionnaires and written optical treatment plans.

An INVISION sponsored feature showcases an OMG!-designed Texas practice combining optometry, aesthetics, fitness and wellness, with a video wall, curated frame library and retro bar.

INVISION covers the technology updating the optical patient experience, from smart mirrors to AI phone systems, and how OMG! helps practices modernize without full renovations.

Twelve eyecare technology companies, including OMG!/Contentlinq, launched Techifeye at Vision Expo West to help practices modernize and grow revenue.

Optical Marketing Group and Contentlinq, sponsored by De Rigo REM, launched a free webinar series on optical merchandising profit strategies hosted by Bill Gerber.

A roundup of industry events featuring Bill Gerber of OMG!: Vision Expo’s Fast Pitch Challenge, Transitions Academy 2018 and the 2019 America’s Finest Optical Retailers judging panel.

Bill Gerber of OMG! shares three inexpensive ways to refresh an optical dispensary: brand signage, practice branding and LED lighting.

On the Defocus Media optometry podcast, Bill Gerber explains how independent practices build distinctive brand experiences, from logo and look to lens branding.

INVISION profiles a 10-day, $150,000 modernization of a Glendale, California optometric practice, with OMG! creating educational signage and brand-story plaques.

In the optical world, we talk a lot about effective marketing. It’s is a substantial growth driver, whether via nontraditional advertising, unique partnerships, influence marketing or digital communication. What’s the most overlooked tool in the marketing [...]

Bill Gerber argues merchandising is optical retail’s most underused marketing tool, since nearly 90% of purchase decisions happen in-store.

    Tuesday, April 7, 2015 | 8:30am - 7:00pm Marriott Salt Lake City City Center | 220 S. State St. Salt Lake City, UT 84111 You're invited to join us for a special Optical Merchandising [...]

 PECAA is excited to introduce our newest Vendor Partner, OMG! Optical Marketing Group. OMG! offers a comprehensive suite of products and services designed to elevate your optical planning, marketing, and merchandising to meet patient needs and [...]

Girls make passes at guys with glasses.... see, even Beckham looks better. Click link to see entire article: http://www.buzzfeed.com/rachelzarrell/hot-guys-with-four-eyes?sub=3317214_3110894  

Allred Family Eye Care - OMG! Retail Makeover from OMG! Optical Marketing Group on Vimeo. The leadership at Allred Family Eye Care decided it was time to modernize their facility. OMG! designed and developed [...]

Please join us for EyeRock on Saturday, March 29, 2014 from 9:00 p.m. to 1:00 a.m. at the Hard Rock Café in New York City. This exciting concert, comprised of musicians who work in the optical [...]

https://omghome.net/wp-content/uploads/2014/03/2LensCrafters_Omni_Channel_Marketing_Strategy.mp4 This is a very interesting video with a forward by Eric Anderson, LensCrafters CEO detailing their vision for marketing eyewear in the not too distant future.

"It's important to not compare yourself to the optical down the street, but compare yourself to other retailers that are doing an excellent job of presenting themselves in a clear and organized way... and [...]

"If you are selling the customer one pair of glasses, then you are selling them short."

"Online optical retailing is here to stay, it's currently 3% of the market... it will probably go to 12%."  

Why not let people buy a lot of glasses from you? Who does not want a wardrobe for themselves?