Featured on: Best Practices podcast with Steve Alexander (INVISION, November 17, 2025; Season 1, Episode 10, 37 minutes)

The short version: Bill Gerber, founder of OMG! Optical Marketing Group, joins host Steve Alexander (Head of Growth at Anagram) to talk about how eyecare practices can implement technology so it works for them, not against them.

What does the episode cover?

• Planning technology purchases deliberately, and involving the team, instead of reacting to the latest tool
• Patient-facing tools such as online booking, digital try-ons and communication that make patients feel valued rather than processed
• Staff training and avoiding technology fatigue
• Understanding your ideal patient
• Multiple-pair eyewear strategies and retail design that make buying more convenient

The big idea

Technology should strengthen efficiency, culture and patient connection at the same time. It is most valuable when treated as an extension of the care experience, with consistent follow-through, and not as a one-time checklist expense.

Frequently asked questions

How should an eyecare practice choose new technology?

According to the episode, start with a plan and involve your team, tie each tool to a goal for efficiency, culture or patient connection, and commit to training and follow-through so the tool becomes a lasting advantage.

Listen: INVISION · Apple Podcasts · RSS.com

Related from OMG!

Optical Practice Design · Optical Retail Consulting · Optical Signage & Digital Signage

About OMG!: OMG! Optical Marketing Group, founded by CEO Bill Gerber, designs and brands optical practices, from interior design, fixtures and signage to digital merchandising with Contentlinq. Contact us to talk about your practice.