Video: Bill Gerber on Optical Retail Trends for 2026
Published in: Insight Media Group (April 17, 2026) | Author: Erinn Morgan
The short version: In a video interview with Insight Media Group, Bill Gerber, founder and CEO of OMG! Optical Marketing Group, points to two big shifts in optical retail in 2026: immersive, technology-driven environments and a “less is more” approach to frame selection.
Two shifts Gerber sees in optical retail
- Immersive, technology-driven environments. Optical retailers are adopting advanced technology to make visits more engaging and memorable.
- Curated selection over excess. Instead of crowding the dispensary with frames, retailers are moving toward carefully chosen collections.
The video accompanies Insight Media Group’s broader feature on optical retail trends published the day before. Our summary of that feature: Three Optical Retail Trends for 2026.
Watch the video on Insight Media Group
Related from OMG!
Optical Practice Design · Optical Signage & Digital Signage · Eyecare Practice Design Speaker
About OMG!: OMG! Optical Marketing Group, founded by CEO Bill Gerber, designs and brands optical practices, from interior design, fixtures and signage to digital merchandising with Contentlinq. Contact us to talk about your practice.
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