The short version: Bill Gerber, founder and CEO of OMG! Optical Marketing Group, has emceed, taught and judged at some of optical’s best-known events. Here are three, as covered by INVISION.

Vision Expo Fast Pitch Challenge (emcee, 2018)

INVISION, January 16, 2018. Vision Expo announced a $10,000 Fast Pitch Challenge focused on retail and marketing innovation, with entries in four categories: clinic/retail space design, technology innovation, staff development and marketing programs. Ten finalists would present on the Innovation Stage on March 17 to a panel of experts. Gerber, then creative director of OMG!, served as the session’s emcee. Per the article: “Each of the 10 players will have five minutes to present their retail concept to a panel of five judges.” Read the article

Transitions Academy 2018: “Engage, Amaze and Convert” (speaker)

INVISION, February 16, 2018. More than 900 eyecare professionals attended the 22nd annual Transitions Academy (February 11–14, 2018, Swan Resort, Orlando) themed “Future Ready.” Gerber led one of Monday’s elective sessions, “Engage, Amaze and Convert.” Read the article

America’s Finest Optical Retailers 2019 (judge)

INVISION, July 24, 2019. Gerber was named one of five judges for INVISION’s 2019 America’s Finest Optical Retailers contest, introduced as having “more than 30 years in optical industry sales and merchandising.” Read the article

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About OMG!: OMG! Optical Marketing Group, founded by CEO Bill Gerber, designs and brands optical practices, from interior design, fixtures and signage to digital merchandising with Contentlinq. Contact us to talk about your practice.