Podcast: Branding an Independent Optical Practice with Bill Gerber (Defocus Media)
Featured on: Defocus Media Optometry Podcast (June 12, 2017) | Hosts: Drs. Glover & Lyerly
The short version: Bill Gerber explains how independent optical practices can create distinctive brand experiences to compete, and how OMG! Optical Marketing Group helps practices build loyalty and sales through branding and design. He also introduces Contentlinq, a cloud-based digital advertising system for optical displays.
Topics discussed
- Creating emotional brand connections, with Starbucks and Nordstrom as examples
- The importance of logo, look and language in a practice’s branding
- Marketing eyewear as an integrated frame-and-lens package
- Giving lens brands the same attention as frame brands
- Digital point-of-purchase advertising
Related from OMG!
Optical Practice Design · Optical Signage & Digital Signage · Optical Retail Consulting
About OMG!: OMG! Optical Marketing Group, founded by CEO Bill Gerber, designs and brands optical practices, from interior design, fixtures and signage to digital merchandising with Contentlinq. Contact us to talk about your practice.
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