In a video for Insight Media Group, Bill Gerber of OMG! explains two optical retail shifts for 2026: immersive technology environments and curated frame selections.

Insight Media Group highlights three 2026 optical retail trends: technology up front, curated frame selections and smart digital signage. Bill Gerber of OMG! weighs in.

Bill Gerber joins 20/20 MONEY: The Business of Optometry (Episode 380) on how optical design affects patient capture, when to renovate and how to plan a remodel.