LensCrafters Omni Channel Marketing Strategy

This is a very interesting video with a forward by Eric Anderson, LensCrafters CEO detailing their vision for marketing eyewear in the not too distant future.

Video: Bill Gerber on Optical Retail Trends for 2026
In a video for Insight Media Group, Bill Gerber of OMG! explains two optical retail shifts for 2026: immersive technology environments and curated frame selections.
Three Optical Retail Trends for 2026: Bill Gerber in Insight Media Group
Insight Media Group highlights three 2026 optical retail trends: technology up front, curated frame selections and smart digital signage. Bill Gerber of OMG! weighs in.
Podcast: Design Tips to Maximize the Patient Experience (and Your Profitability) with Bill Gerber
Bill Gerber joins 20/20 MONEY: The Business of Optometry (Episode 380) on how optical design affects patient capture, when to renovate and how to plan a remodel.