PECAA is excited to introduce our newest Vendor Partner, OMG! Optical Marketing Group. OMG! offers a comprehensive suite of products and services designed to elevate your optical planning, marketing, and merchandising to meet patient needs and boost sales.

A Message From OMG!

“OMG! conducted a thorough review of all Alliance Groups currently operating in North America. Many seemed vague in their mission, but not PECAA. PECAA focuses on every aspect of the independent practitioner’s business, including marketing effectiveness. We chose to partner with PECAA because they understand that independent ODs must elevate their marketing and merchandising strategies to thrive in the years ahead.”

About OMG! Optical Marketing Group

OMG! Optical Marketing Group helps practices fine-tune their physical space and sales strategy to create a cohesive, creative, and competitive patient experience.

Founded through a collaboration between optical merchandising expert Bill Gerber and a network of design professionals, OMG! grew out of Gerber’s New Rules of Optical Retailing Guidebook. The company provides specialized tools, displays, and consulting to strengthen independent practices in the marketplace.

Services

• Practice Design

• Practice Makeovers

• Point of Purchase Display and Signage Design

• Retail Effectiveness Consulting

Products

• Practice Branding Signage

• Practice Branding Graphics

• Eyewear Displays

Exclusive PECAA Member Benefits

• 5% discount on all products and services

• Free initial consultation for prospective clients

• Access to educational events focused on retail and merchandising effectiveness

• Complimentary practice review: Upload photos and outline your goals using the project planning tool at omghome.net/project-planner to receive a tailored enhancement plan

Member Spotlight

“We hired Bill Gerber of OMG! to improve our opticians’ sales. Bill’s presence and training techniques gave our entire office a new way of approaching our patients’ everyday visual needs.

From our front desk verbiage for scheduling appointments, to technicians gathering lifestyle questionnaires, to doctor hand-offs with comprehensive optical treatment plans, this structured approach helps our patients secure multiple pairs of eyewear. Our staff engagement and sales have improved dramatically. Thank you, OMG!”

— Kimberly Canoy, Office Manager, Desert Valley Eyecare (Kennewick, WA)

How to Set Up Your OMG! Account

• Online: Visit omghome.net, visit the store, place an order, and select “Set up an account.”

• Email: Send your business name, address, primary contact, email, and preferred payment method to [email protected].

• Phone: Call 978-712-0664 (OOMG).

To learn more about the partnership, log in to pecaa.com and visit the OMG! vendor partner page.