Published in: INVISION (sponsored content)

The short version: This INVISION sponsored feature, “Get the Practice of Your Dreams with Omg! Optical Marketing Group,” profiles OMG!, a design firm based in Solana Beach, California, and one of its projects: a high-volume Texas practice that expanded with a fusion concept combining optometry, aesthetics, fitness and wellness.

What does the design include?

• A classic horseshoe layout with live-edge wood and rustic brick
• State-of-the-art fixtures and digital signage
• Comfortable seating and a retro bar
• A 98-inch video wall and interactive digital displays that engage patients
• An exclusive high-end frame library presenting eyewear in a curated setting

OMG!’s services in the feature span interior design, fixtures, digital solutions, signage and graphics.

The design philosophy

The article credits two principles from Founder & CEO Bill Gerber’s New Rules of Optical Retailing: “Experience is everything,” and “Clutter is out, clean, simple and curated is where retail thrives.” Its argument: a superior customer experience drives loyalty, referrals and practice value.

Read the full sponsored feature on INVISION

Related from OMG!

Optical Practice Design · The New Rules of Optical Retailing · Optical Signage & Digital Signage

About OMG!: OMG! Optical Marketing Group, founded by CEO Bill Gerber, designs and brands optical practices, from interior design, fixtures and signage to digital merchandising with Contentlinq. Contact us to talk about your practice.