Published in: INVISION (August 14, 2024) | Author: Carol Gilhawley

The short version: INVISION’s feature “Technology Touches Every Part of the Patient Experience. These Tools Ensure Your Optical Is Up to Date” looks at how optical retailers can modernize through targeted technology investments instead of complete renovations. OMG! Optical Marketing Group, founded by Bill Gerber, appears as a design partner for remodels, expansions and new locations that use custom displays and digital merchandising.

Which technologies does the article highlight?

• ABS Smart Mirror 4 Pro — a contactless dispensing tool that uses iPad LIDAR for digital measurements and 3D lens simulations.
• RingiQ — an AI-powered phone system offering 24/7 multilingual coverage using ChatGPT technology.
• Eyefinity Scheduling — mobile-friendly appointment booking that takes seven clicks or fewer.
• Optisource displays — innovative frame display solutions.

What results does the article report?

One practice in the piece reduced its remake rate from 13% to 7% after adopting Smart Mirror technology. On the business case for a remodel, Gerber says in the article:

“Typically, a practice that invests $200k in a remodel will see their return on investment [in] year one”

— Bill Gerber, as quoted in INVISION

Frequently asked questions

Do I need a full renovation to modernize my optical?

Not necessarily. The article’s emphasis is on strategic technology investments, such as smart dispensing tools, AI phone coverage, easier online scheduling and better displays, that update the patient experience without rebuilding the space.

Read the full article on INVISION

Related from OMG!

Optical Practice Design · Practice Refresh · Optical Signage & Digital Signage

About OMG!: OMG! Optical Marketing Group, founded by CEO Bill Gerber, designs and brands optical practices, from interior design, fixtures and signage to digital merchandising with Contentlinq. Contact us to talk about your practice.