Published in: INVISION press release (September 27, 2021)

The short version: Techifeye is a collaborative initiative of 12 technology companies created to give eyecare professionals modern business solutions that increase revenue without adding to staff workload. OMG!/Contentlinq is a founding member.

Who are the founding members?

Dr. Contact Lens, OMG!/Contentlinq, Simplifeye, Optify, Anagram, Weave, Roya, PracticePal, Twelve84, Sunbit, Dry Eye Rescue and Neurolens.

What is the goal?

To help optical practices modernize through growth technologies focused on efficiency and patient engagement. Techifeye debuted at Vision Expo West in Las Vegas with a dedicated “Techifeye Track,” where attendees could visit member booths and compete for prizes.

“By combining our resources and problem-solving abilities, we can help ECPs drive capture and multiple pair sales rates unlike any other time in history.”

— Bill Gerber, CEO, OMG!/Contentlinq

Brent Alvord, Chief Development Officer at CECOP USA, endorsed the initiative as aligned with the buying group’s mission to reduce practice-management complexity while improving profitability.

Read the full press release on INVISION

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About OMG!: OMG! Optical Marketing Group, founded by CEO Bill Gerber, designs and brands optical practices, from interior design, fixtures and signage to digital merchandising with Contentlinq. Contact us to talk about your practice.