How to Update Your Optical Dispensary on the Cheap: Bill Gerber’s Top 3 Tips
Published in: INVISION (January 8, 2018) | Author: INVISION Staff
The short version: Asked how to freshen a tired dispensary without a big renovation, Bill Gerber of OMG! Optical Marketing Group recommends three inexpensive updates: brand signage, practice branding and lighting.
What are the top three low-cost dispensary updates?
- Brand signage. Add consistent brand identification and brand-storytelling signage that is immediately visible, with the goal of capturing attention within three seconds of entry.
- Practice branding. Use signage to communicate your unique story and what a visit will be like, answering the question “What makes you amazing?”
- Lighting. Change all lighting to LED, with jewelry-store quality in the optical and a softer white in the rest of the space.
The column also stresses that any renovation should start with clear objectives, and that modest updates like these can freshen a space without major investment.
Read the full column on INVISION
Related from OMG!
Optical Signage & Digital Signage · Practice Refresh · Merchandising Assessment
About OMG!: OMG! Optical Marketing Group, founded by CEO Bill Gerber, designs and brands optical practices, from interior design, fixtures and signage to digital merchandising with Contentlinq. Contact us to talk about your practice.
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