Video: Bill Gerber on Optical Retail Trends for 2026
In a video for Insight Media Group, Bill Gerber of OMG! explains two optical retail shifts for 2026: immersive technology environments and curated frame selections.
Three Optical Retail Trends for 2026: Bill Gerber in Insight Media Group
Insight Media Group highlights three 2026 optical retail trends: technology up front, curated frame selections and smart digital signage. Bill Gerber of OMG! weighs in.
Podcast: Design Tips to Maximize the Patient Experience (and Your Profitability) with Bill Gerber
Bill Gerber joins 20/20 MONEY: The Business of Optometry (Episode 380) on how optical design affects patient capture, when to renovate and how to plan a remodel.
Podcast: Bill Gerber on Leveraging Technology in Your Eyecare Practice
Bill Gerber joins the Best Practices podcast with host Steve Alexander to discuss making technology work for your eyecare practice, from planning to patient-facing tools.
Podcast: Bill Gerber on Building a Multiple-Pair Culture in Your Practice
Bill Gerber and Steve Alexander discuss multiple-pair sales as patient-centered care, using lifestyle questionnaires and written optical treatment plans.
A Texas Fusion Practice Designed by OMG!: Optometry, Aesthetics, Fitness and Wellness
An INVISION sponsored feature showcases an OMG!-designed Texas practice combining optometry, aesthetics, fitness and wellness, with a video wall, curated frame library and retro bar.
Optical Technology That Improves the Patient Experience: OMG! in INVISION
INVISION covers the technology updating the optical patient experience, from smart mirrors to AI phone systems, and how OMG! helps practices modernize without full renovations.
Techifeye Launches: 12 Technology Companies Join Forces for Eyecare Practices
Twelve eyecare technology companies, including OMG!/Contentlinq, launched Techifeye at Vision Expo West to help practices modernize and grow revenue.
Free Webinar Series: Optical Merchandising Profit Strategies (OMG!, Contentlinq and De Rigo REM)
Optical Marketing Group and Contentlinq, sponsored by De Rigo REM, launched a free webinar series on optical merchandising profit strategies hosted by Bill Gerber.
Bill Gerber on Stage: Vision Expo, Transitions Academy and America’s Finest Optical Retailers
A roundup of industry events featuring Bill Gerber of OMG!: Vision Expo’s Fast Pitch Challenge, Transitions Academy 2018 and the 2019 America’s Finest Optical Retailers judging panel.
