How to Update Your Optical Dispensary on the Cheap: Bill Gerber’s Top 3 Tips
Bill Gerber of OMG! shares three inexpensive ways to refresh an optical dispensary: brand signage, practice branding and LED lighting.
Podcast: Branding an Independent Optical Practice with Bill Gerber (Defocus Media)
On the Defocus Media optometry podcast, Bill Gerber explains how independent practices build distinctive brand experiences, from logo and look to lens branding.
Glendale Optometric Center: A 10-Day Practice Renovation with OMG!
INVISION profiles a 10-day, $150,000 modernization of a Glendale, California optometric practice, with OMG! creating educational signage and brand-story plaques.
Personalized signage and brand stories can engage customers and boost profits.
In the optical world, we talk a lot about effective marketing. It’s is a substantial growth driver, whether via nontraditional advertising, unique partnerships, influence marketing or digital communication. What’s the most overlooked tool in the marketing [...]
Your Optical Business Might Need a New Look: Merchandising as a Marketing Strategy
Bill Gerber argues merchandising is optical retail’s most underused marketing tool, since nearly 90% of purchase decisions happen in-store.
PECAA – Optical Merchandising Workshop – Featuring Bill Gerber OMG!
Tuesday, April 7, 2015 | 8:30am - 7:00pm Marriott Salt Lake City City Center | 220 S. State St. Salt Lake City, UT 84111 You're invited to join us for a special Optical Merchandising [...]
OMG! New PECAA Vendor Partner
PECAA is excited to introduce our newest Vendor Partner, OMG! Optical Marketing Group. OMG! offers a comprehensive suite of products and services designed to elevate your optical planning, marketing, and merchandising to meet patient needs and [...]
23 Pictures That Prove Glasses Make Guys Look Obscenely Hot
Girls make passes at guys with glasses.... see, even Beckham looks better. Click link to see entire article: http://www.buzzfeed.com/rachelzarrell/hot-guys-with-four-eyes?sub=3317214_3110894
Allred Family Eye Care – OMG! Retail Makeover
Allred Family Eye Care - OMG! Retail Makeover from OMG! Optical Marketing Group on Vimeo. The leadership at Allred Family Eye Care decided it was time to modernize their facility. OMG! designed and developed [...]
EyeRock on Saturday, March 29, 2014
Please join us for EyeRock on Saturday, March 29, 2014 from 9:00 p.m. to 1:00 a.m. at the Hard Rock Café in New York City. This exciting concert, comprised of musicians who work in the optical [...]
