https://omghome.net/wp-content/uploads/2014/03/2LensCrafters_Omni_Channel_Marketing_Strategy.mp4 This is a very interesting video with a forward by Eric Anderson, LensCrafters CEO detailing their vision for marketing eyewear in the not too distant future.
"It's important to not compare yourself to the optical down the street, but compare yourself to other retailers that are doing an excellent job of presenting themselves in a clear and organized way... and [...]
"If you are selling the customer one pair of glasses, then you are selling them short."
"Online optical retailing is here to stay, it's currently 3% of the market... it will probably go to 12%."
Why not let people buy a lot of glasses from you? Who does not want a wardrobe for themselves?
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