Retail Merchandising Consultant for Optical Practices

Bill Gerber is the Founder and CEO of OMG! Optical Marketing Group, bringing over two decades of experience in optical sales, merchandising, and retail design. After founding Delectable Display in 1998 and authoring the New Rules of Optical Retailing Guidebook, Bill launched OMG! in 2012 to help eyecare providers transform their practices into engaging, high-performing retail environments. As an approved industry speaker and eyecare design specialist, he has guided independent practices, optical chains, and major eyewear brands through strategic space planning and merchandising improvements. Bill's leadership has shaped OMG! into a multidisciplinary studio recognized as a PECAA vendor partner, with client designs regularly earning recognition in industry competitions. He remains dedicated to helping practices elevate the patient experience at every touchpoint.

Mehmet Gundogar serves as Design Director at OMG! Optical Marketing Group, where he has contributed his design expertise since January 2022. In this role, he oversees the creative vision behind practice layouts, custom fixtures, and branded environments for eyecare clients across the United States and Canada. Mehmet collaborates closely with the interior, architectural, and graphic design teams to ensure each project reflects OMG!'s commitment to clean, curated retail presentation and strong curb appeal. His work supports independent optometry practices, optical boutiques, and multi-location chains in creating spaces that improve patient flow, enhance brand storytelling, and drive stronger optical capture. Mehmet's attention to detail and design leadership help bring OMG!'s six-phase design-to-delivery process to life for clients seeking distinctive, high-performing optical spaces.

Americo Padilla is the Sales Director at OMG! Optical Marketing Group, a role he has held since June 2021. He works closely with independent optometry practices, optical retail shops, and multi-location eyecare centers to understand their unique goals and connect them with OMG!'s full suite of design, merchandising, and production services. Americo plays a key role in guiding prospective clients through the company's Patient Experience Assessment and online Project Planner, helping them envision how thoughtful design can improve traffic flow, staff efficiency, and multiple-pair sales. His client-focused approach and deep familiarity with the optical industry make him a trusted point of contact for practices across the United States and Canada looking to elevate their retail environments and strengthen customer loyalty through better design.

Kathleen Hankins serves as Lead Graphic Designer at OMG! Optical Marketing Group, where she leads the creation of visual assets that bring optical brands to life. Her work spans custom signage for eyecare practices, print marketing materials, web assets, email campaigns, and trade-show graphics. Kathleen's designs support OMG!'s mission of storytelling and discovery-driven signage, helping independent practices and optical chains communicate their brand identity clearly and attractively to patients. By combining strong visual design principles with an understanding of the optical retail environment, she ensures every graphic element complements the overall practice design and enhances the patient experience. Kathleen's contributions are integral to OMG!'s end-to-end approach, ensuring cohesive branding from the building's exterior signage to in-store displays and digital materials.